Concept Development

Reasons:

We chose our story line to based around a girl visiting the places she went with her boyfriend as we wanted to a small narrative, however we didn't want it to be prominent. As we chose to also flash back when she is at the certain locations, we wanted to be different and wanted an interesting idea therefore we decided to show the flashblacks in colour and the present time in black and white. This will therefore help to differentiate between the different times. 

For our props we chose to use items that are significant to the artist to show they have meaning and are of high importance to her. They are also able to be linked with the locations, for example we have a skate board at the skate park they use to go to, we also have photos of the two together these will be viewed in the comfort of her own home where she can be sentimental and sad.

The costumes we chose for the artists to wear are easily relatable for the target audience as they are generic and simple. We chose for them to be relatable as it can help them to sympathise and also picture themselves as the artist. Some of the costumes we have chosen include; ripped jeans, trainers, flannel shirts, bomber jackets and leather jackets.

The locations we have chosen again are also significant to the artists as they are places she visited with her boyfriend. We decided to do this so we could show them together and then Robyn on her own. We also chose places they visited to show she is remembering. For example, the park, skate park, the aquarium, cafe, cinema. 

For special effects we chose to use split screen, to show that they are no longer together it will also show them in different locations this will also highlight the fact they have broken up. Another special effect we decided to include is super imposition to link two different scenes and objects, in this case Robyn and Luca as they will both be lip synching. We will also be using black and white for the present time and colour for the flash backs- again this will help differentiate between the two different times. We made these decisions to be more experimental and creative, this is common of indie pop music videos as they tend to be alternative and experimental.